So is your Blog Helping Your Website?

June 11th, 2018 | by JLenz

OK right now we know www.2ioconseil.fr content material is king. As well as since our company is creating our blogs, (remember blogs is short slang for Websites – which can be what all their “formal and official” name is), most of our details is going to be “unique” and “Original”. Yet every now and then, since i’m only real human, and since we all simply cannot “create” more and more information, we is going to copy details from other websites. That is awesome. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.

Now allow me to make this very clear. If you are providing a service to people, where your primary business should be to offer away links to other places just where people could get information, in other words you are a repository where persons come to get links, because you already do all the analysis – that is certainly fine. Because what you will loose in content material, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE TRAFFIC – MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter a great Search Engine discusses. Not by a long shot.

This can be a critical point out keep in mind. All we definitely will talk about, every method, via content to email to lists to anything, has nonetheless one target in mind. To consistently and constantly maximize and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the services you are providing, to come back. So please differentiate between your end goal plus the methods. Content material (discussed within our first article) is a method towards the aim of getting listed in a good location on a search engine, and the objective is to have people employ and come to your web-site or blog, and build a “buzz” about this. (We definitely will talk about that much later within our series. )

Let us get back on content for the moment. Here we are talking about something that all of the writers know about and are knowledgeable about. Text, key phrases, phrases. Classic, unique textual content.

So in order to continue on our very own fairly reasonable path, we will now pay attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Ahead of explaining precisely what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.

If you have a site selling mane beauty products, you will want to sell your material writing articles around the things you are selling. Naturally if you create something about the difference between the latest models of of dish washers, this is not going to relate to the “subject matter” and articles of your site. So you can write articles or blog posts around flowing hair supplies. You can expect to write articles on great hair care, method dye nice hair, how to get rid of split-ends, how often to hair shampoo etc . etc .

Our magic hair website is called “Hair Is Not Forever”. Yet this is the site for the time being and we will maintain it as we go along. hairisnotforever also offers a weblog. This blog we will contact “SilkyFairHair” and we’ll put it, in the interest of our case in under the name of the proprietor who will be aptly named Mr. Neither Hair. Right now we have as follows:

1 . Web-site – Hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)

These names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as go along through these articles in particular when I go to the article around the importance of discovering the right name.

And so Mr. Neither Hair fantastic wife, Mrs. Purple Your hair work together. That they create the internet site, get all of the necessary stuff to sell some thing on it, set a couple of article content about mane and relax and wait for an people to come beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or perhaps as you claim in The english language, “Knock. Hit. Good Morning! Anyone Home? ”

Okay the head of hair couple learn about keywords. Consequently they produce articles in which EVERY phrase has the expression hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content is original, and once they have written two HTML internet pages of wild hair articles, smartly placed by their cousin the graphic artisan (who is normally bald) surrounding the advertisements pertaining to hair companies now they presume they are completed!

Woah! Not by a VERY LONG SHOT! And here is exactly where it gets depressing intended for the uninitiated and non-dedicated people.

Let’s deal with the “keyword” issue. Keywords are like indices or perhaps if you wish, categories. A key phrase is something that the search engine will be for and validate (in our day), to use as one of the parameters concerning how to list your site.

The keywords all of us refer to are in two distinct and totally different locations. The initial in the site header from the site. about what is known as the section for the purpose of “meta” tags. We can deal with meta tags in a completely different article, however let us simply say these are the keywords most search engine look for (with their “bots”) when visiting your web sites. An example destinazione tag for the purpose of keywords about our web page may mimic this:

Again inside our article(s) about meta tags we will talk about these keywords, and meta tags, but for today take this as a presented these are some of the keywords that is to be in the destinazione tag.

If the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and thought that was what the internet site was about and listed the site under all those keywords. This is caught onto immediately, and humans staying the crafty devils they are really, began real estate keywords that had nothing to do with their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Hits & Eyeballs)

So adult sites specifically, adopting this as yet an alternative “fool the engine” strategy, would set keywords like “hair”, “technology” etc . to their meta tags, and give the site an innocuous term and bam !, more traffic.

Hence in the never-ending battle Search Engines caught on, and did a few points. They deprecated the importance in the keywords inside the meta tags relating to their methods, UNLESS this content on the site essentially did match the keywords. Of course , this was not enough as porn sites will put “real” content material around the stuff. Let me give you a REAL example that we find funny, but it is very serious.

In a single of my personal posts in the blog, completely illuminated my biography which is taken care of by search engines like google. The other day I just received a message from a well used flame of mine expressing “I freaked out. I googled you, under Ted Gross Article writer, and you are linked to a site regarding tushy’s! inches So I visit and Google it, and sure enough in like the fifth position are these claims: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and naturally I simply click and get led to one more site (no url right here as I tend not to want to publicize that site just for obvious reasons) and I come to a adult porn site which ripped off, of all the content over the internet, MY OWN profile to put around all their porn advertising. UGH! But you see that is usually how handy people are!

(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )

Okay ok now what happens — not theoretically but in practice.

Two situations: 1 . You have keywords in the meta marking (and you need to have them! ) The little Search results “bot” (that is a computer program whose task it is to travelling around the Net, never naps and never consumes and enters all those adult sites as well!, and picks up information on ALMOST ALL sites therefore the information may be categorized), goes to our web page of hairisnotforever and says the keywords on the web page. Then this little bot makes a snapshot of the website page. Then the methods take over and match the keywords in the meta tags towards the text and stuff on your own site. (Remember Search Engines don’t “see”, they may be NOT aesthetic (males will be visually focused not Search engines like yahoo! ) so graphics aren’t taken into account if you use the oll (derb) tag. ) The algorithms get more and even more sophisticated as time goes on and they seek out content, keywords, phrases etc . (Remember basic content! )

2 . You have no keywords in your traguardo tag and so the engine only looks at your content.

So each of our happy few figures ok lets place the word locks say, atlanta divorce attorneys sentence at least 3 x. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Google search and you will be punished for it! It must be used and used frequently, but NOT overused.

Now when you Google with respect to hair products using the expression “balding”, the major search engines has the key word, and relying on a million parameters decides what position for the specific key phrase, hairisnotforever could have, and nourishes it out.

Thus our few figures the actual hell. We all will also sell mascara, plus they put in a photo advert plus the word wimpernbetonung in their keywords, without having virtually any content for doing it. Well then for being listed because the last in the last from the last for any individual looking for “mascara”. So because of this lesson the formula is certainly:

“Content+Keywords in the content+Keywords in Meta label. ”