Is your Blog Promoting Your Website?

June 11th, 2018 | by JLenz

Fine right now we know qloka.com content material is king. Not to mention since were creating our blogs, (remember blogs is usually short slang for Websites – which can be what all their “formal and official” brand is), the majority of our data is going to be “unique” and “Original”. Yet regularly, since i will be only person, and since we all simply cannot “create” more and more info, we can copy details from other websites. That is amazing. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and do away with writing anything at all.

Now i want to make this apparent. If you are providing a service to the people, where your main business is usually to offer away links to other places in which people could get information, therefore are a database where persons come to get links, because you already performed all the homework – that may be fine. Because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE VISITS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is certainly not the only parameter an Search Engine looks at. Not by a long taken.

This is certainly a critical point out keep in mind. Every thing we will talk about, just about every method, via content to email to to do this to no matter what, has yet one goal in mind. To consistently and constantly boost and build your web site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the service plan you are selling, to come back. So please differentiate amongst the end goal plus the methods. Content material (discussed in our first article) is a method towards the goal of getting classified by a good situation on a internet search engine, and the objective is to have people apply and come to your web page or blog, and make a “buzz” about this. (We might talk about this much later inside our series. )

Let us return to content for that moment. Right here we are talking about something that pretty much all writers know about and are acquainted with. Text, text, phrases. Initial, unique textual content.

So to be able to continue on our own fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which usually brings us for the subject of “keywords”. Ahead of explaining precisely what these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.

If you have a website selling curly hair beauty supports, you will want to sell your materials writing content around whatever you are selling. Naturally if you publish something about the between different types of dishwashers, this is not likely to relate to the “subject matter” and content material of your site. So you will write content around nice hair supplies. You are going to write articles on great hair care, for you to dye your hair, how to get rid of split-ends, how often to shampoo or conditioner etc . and so forth

Our magic hair site is called “Hair Is Certainly not Forever”. Nonetheless this is the site for the moment and we will preserve it as we go along. hairisnotforever also has a blog. This blog all of us will call up “SilkyFairHair” and we’ll put it, with regard to our model in under the proprietor who might be aptly named Mr. Neither Hair. Right now we have as follows:

1 . Web Site – Hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)

These types of names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles in particular when I be able to the article in the importance of finding the right name.

So Mr. Nor Hair wonderful wife, Mrs. Purple Your hair work together. That they create the internet site, get all of the necessary products to sell a thing on it, write a couple of articles or blog posts about frizzy hair and sit back and wait for an people to come beating their particular “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you declare in English, “Knock. Topple. Good Morning! Any individual Home? inches

Okay the head of hair couple learn about keywords. Therefore they build articles by which EVERY term has the term hair in it (or balding). But hair is the name of the video game. They make sure their content material is basic, and once they have written two HTML pages of scalp articles, logically placed by their cousin the graphic artist (who is certainly bald) around the advertisements meant for hair companies now they presume they are done!

Woah! Certainly not by a LENGTHY SHOT! And here is wherever it gets depressing for the purpose of the uninformed and non-dedicated people.

Allow us to deal with the “keyword” concern. Keywords are just like indices or if you wish, categories. A key word is something that the search engine will look for and validate (in our day), to use as among the parameters as to how to list your site.

The keywords all of us refer to happen to be in two distinct and totally different places. The first of all in the webpage header in the site. in what is known as the section with regards to “meta” tags. We definitely will deal with the meta tag in a several article, nevertheless let us simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your webblog. An example traguardo tag with regards to keywords on our site may appear like this:

Again in our article(s) on meta tags all of us will go over these keywords, and the meta tag, but for at this time take this as a presented these are a few of the keywords which is in the traguardo tag.

If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search Engines looked at the keywords inside the meta point and thought that was what the site was about and listed the internet site under many keywords. This was caught on immediately, and humans getting the crafty devils they may be, began placement keywords that had not do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)

So adult porn sites especially, adopting this as yet a further “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . into their meta tags, and give the site an innocuous brand and there you are, more traffic.

Thus in the never ending battle Search Engines caught about, and performed a few facts. They deprecated the importance in the keywords in the meta tags as per to their methods, UNLESS this article on the site basically did meet the keywords. Of course , this did not include enough as porn sites will put “real” articles around their stuff. I will give you a SUBSTANTIAL example which I find funny, but it is extremely serious.

In a single of my own posts on my blog, you can watch my bio which is acquired by search engines like yahoo. The other day I received a message from a well used flame of mine saying “I freaked out. We googled you, under Allen Gross Writer, and you are connected with a site regarding tushy’s! inches So I proceed and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” and lastly I click and get led to an alternative site (no url right here as I tend not to want to publicize that site pertaining to obvious reasons) and I arrive to a porno site which will ripped off, out of all the content within the internet, MY profile to get around their porn campaigns. UGH! Nevertheless, you see that is normally how crafting people are!

(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Although keep it in mind. )

Okay so what now happens – not theoretically but in practice.

Two situations: 1 . You could have keywords within your meta draw (and you need to have them! ) The little Internet search engine “bot” (that is a program whose task it is to travel around around the Net, never rests and never eats and gets into all those adult sites also!, and accumulates information on EVERY sites and so the information may be categorized), comes to our web page of hairisnotforever and reads the keywords on the web page. Then this kind of little bot makes a overview of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines no longer “see”, they can be NOT image (males will be visually oriented not Search engines like google! ) therefore graphics are not taken into account unless you use the alternative tag. ) The algorithms get more and more sophisticated as time goes on and they try to find content, keywords, phrases and so forth (Remember basic content! )

2 . You may have no keywords in your meta tag and so the engine just simply looks at your articles.

So each of our happy few figures ok lets place the word hair say, atlanta divorce attorneys sentence for least three times. NO! No longer do that. Overuse of a keyword is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT over-used.

Now as you Google intended for hair products using the expression “balding”, the major search engines has the key word, and based upon a million guidelines decides what position for your specific key phrase, hairisnotforever may have, and passes it out.

Thus our couple figures the particular hell. We will also sell mascara, they usually put in an image advert plus the word wimperntusche in their keywords, without having any content correctly. Well then will probably be listed for the reason that the last of the last within the last for everyone looking for “mascara”. So in this lesson the formula is usually:

“Content+Keywords inside the content+Keywords in Meta tag. ”