Is your Blog Promoting Your Company Site?

June 11th, 2018 | by JLenz

Fine right now we know content is king. And naturally since i will be creating our own blogs, (remember blogs can be short slang for Weblogs – which is what all their “formal and official” brand is), the majority of our info is going to be “unique” and “Original”. Yet every now and then, since we are only individual, and since all of us simply cannot “create” more and more details, we might copy info from other sites. That is fascinating. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything.

Now i want to make this distinct. If you are providing a service to the people, where your primary business is always to offer away links to other places in which people can usually get information, in other words you are a database where people come to get links, because you already would all the analysis – that is certainly fine. Since what you will loose in content, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITORS – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is definitely not the only parameter an Search Engine looks at. Not by a long shot.

That is a critical point to keep in mind. Every thing we will certainly talk about, just about every method, via content to email to to do this to what ever, has nonetheless one goal in mind. To consistently and constantly boost and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the services you are selling, to come back. Therefore please differentiate between end goal plus the methods. Content material (discussed within our first article) is a method towards the target of getting classified by a good posture on a internet search engine, and the aim is to own people make use of and come to your web-site or blog, and generate a “buzz” regarding it. (We should talk about this much later in our series. )

Let us return to content for a moment. In this article we are speaking about something that almost all writers find out about and are acquainted with. Text, terms, phrases. Classic, unique text.

So in order to continue on our fairly rational path, all of us will now pay attention to the “text” and what has to be in it. Which brings us to the subject of “keywords”. Ahead of explaining what exactly these are and either their importance or total invalidity and worthlessness these days, (and this is up for debate) i want to define keywords more carefully.

If you have an online site selling curly hair beauty aids, you will want to offer your material writing articles around the things you are selling. Certainly if you publish something about the difference between the latest models of of dishwashers, this is not gonna relate to the “subject matter” and content of your internet site. So you will certainly write article content around your hair supplies. You are likely to write content on very good hair care, for you to dye flowing hair, how to get rid of split-ends, when to hair shampoo etc . etc .

Our magic hair web-site is called “Hair Is Not Forever”. Yet this is our site for now and we will keep it as we go along. hairisnotforever even offers a blog page. This blog we all will call up “SilkyFairHair” and we’ll put it, in the interest of our model in under the proprietor who might be aptly named Mr. Neither Hair. So now we have as follows:

1 . Internet site – Curly hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)

These names Are very important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind even as we go along through these articles specially when I get to the article around the importance of discovering the right name.

So Mr. Nor Hair wonderful wife, Mrs. Purple Scalp work together. They will create this website, get each of the necessary stuff to sell anything on it, create a couple of content about wild hair and relax and wait for the people to arrive beating all their “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in British, “Knock. Hit. Good Morning! Any person Home? ”

Okay the head of hair couple find out about keywords. Thus they make articles through which EVERY phrase has the expression hair in it (or balding). Nevertheless hair is the name of the game. They make sure their content is first, and once they have written two HTML web pages of hair articles, strategically placed by their cousin the graphic artist (who is certainly bald) surrounding the advertisements pertaining to hair products and now they think they are completed!

Woah! Not really by a VERY LONG SHOT! Here is exactly where it gets depressing meant for the uninitiated and non-dedicated people.

Let us deal with the “keyword” concern. Keywords are just like indices or perhaps if you wish, classes. A key phrase is something which the search engine look for and validate (in our day), to use as one of many parameters regarding how to list your site.

The keywords we all refer to will be in two distinct and totally different areas. The earliest in the page header with the site. about what is known as the section pertaining to “meta” tags. We can deal with meta tags in a different article, however let us only say they are the keywords most search engine look for (with their “bots”) when visiting your internet site. An example coto tag intended for keywords about our site may be like this:

Again inside our article(s) on meta tags all of us will talk about these keywords, and the meta tag, but for at this time take this as a given these are some of the keywords that is to be in the coto tag.

When the Search Engine technology first became popular and meta tags were implemented, the keywords tag was critical. Search engines like google looked at the keywords in the meta marking and thought that was what the site was about and listed the internet site under many keywords. This is caught through to immediately, and humans becoming the handy devils they are, began report keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Bites & Eyeballs)

So porno sites especially, adopting this kind of as yet a further “fool the engine” approach, would place keywords like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous brand and there you are, more traffic.

So in the never ending battle Search engines like google caught on, and does a few issues. They deprecated the importance belonging to the keywords in the meta tags with respect to their methods, UNLESS this great article on the site truly did match the keywords. Of course , this did not include enough when porn sites will put “real” content around their particular stuff. I will give you a PROPER example that we find funny, but it is very serious.

In a single of my posts on my blog, completely illuminated my biography which is acquired by search engines. The other day My spouse and i received an email from an existing flame of mine expressing “I freaked out. We googled you, under Ted Gross Copy writer, and you are connected with a site about tushy’s! inch So I head out and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” not to mention I just click and acquire led to a further site (no url below as I usually do not want to publicize that site for obvious reasons) and I come to a porn site which in turn ripped off, out of all the content at the internet, MY OWN profile to put around the porn advertising. UGH! However you see that is certainly how crafting people are!

(Here we are never going to talk about “splogs” – which means “spam blogs” yet. Nevertheless keep it in mind. )

Okay so what now happens – not in theory but in practice.

Two cases: 1 . You have keywords in the meta draw (and you should have them! ) The little Search results “bot” (that is a program whose job it is to travel around the Net, never sleeps and never consumes and enters all those adult sites as well!, and covers information on ALL OF THE sites therefore the information can be categorized), goes to our web page of hairisnotforever and scans the keywords on the webpage. Then this little robot makes a overview of the website. Then the methods take over and match the keywords in the meta tags for the text and stuff on your own site. (Remember Search Engines tend “see”, they can be NOT visual (males will be visually focused not Search Engines! ) thus graphics are certainly not taken into account if you do not use the alt tag. ) The methods get more and even more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember first content! )

2 . You have no keywords in your coto tag hence the engine simply looks at your content.

So our happy couple figures fine lets position the word hair say, atlanta divorce attorneys sentence in least 3 x. NO! Typically do that. Excessive use of a keyword is a red-flag to a Search results and you will be punished for it! It must be used and used regularly, but NOT over-used.

Now when you Google intended for hair products using the expression “balding”, the major search engines has the key phrase, and based on a million parameters decides what position with the specific key word, hairisnotforever may have, and feeds it out.

Therefore our couple figures what the hell. We will also sell mascara, they usually put in a picture advert as well as the word wimpernf√§rbung in their keywords, without having any content for this. Well then will likely to be listed for the reason that the last of the last from the last for anyone looking for “mascara”. So for this lesson the formula is certainly:

“Content+Keywords inside the content+Keywords in Meta indicate. ”